We completely understand the necessity to maintain confidentiality throughout the transaction process. You have trusted relationships with employees, customers, vendors, and other professionals. Any indication of a possible sale of the business could disrupt these relations. We stress the need to maintain confidentiality with all parties and have not experienced a breach with any of our clients.
Buyers execute confidentiality agreements prior to receiving information, including the name, on the business. As more people get involved in the process every effort is made to maintain the confidentiality.